- Targeting Young Adults (18-35, recent graduates) and Adults (35+) seeking to improve self-esteem and plan for the future
- Creating subscription-based digital content on SWAGGERU website for readers to connect with books, workshops, attending coaching and speaking opportunities, and the swagger community
- Speaking at conventions and facilitating workshops
- Coordinating a targeted social media campaign across platforms (LinkedIn, Instagram, Twitter, etc.)
- Hosting launch events and signings online and in person
- Growing email list
- Submitting to major industry reviewers, including Publishers Weekly and Foreword Reviews
Claim Your SWAGGER is the first part of a three-book series that guides individuals from merely surviving life to thriving in it.
Informed by her work with almost fifty thousand leaders at various multinational and Fortune 500 companies, her experience with cancer survivors, and her personal journey, Jennifer Sukalo’s SWAGGER approach shows readers what makes them not only unique, but extraordinary. Claim Your SWAGGER gives readers exclusive access to what companies have paid hundreds of thousands of dollars for—Jennifer’s expertise.
Claim Your SWAGGER helps readers develop a new relationship with their self-worth and learn to appreciate their strengths and limitations. Jennifer Sukalo explains how to find gratitude for the way one’s life experiences have shaped them and clarifies how to become grounded in their core values. Readers will learn to step into their power to overcome the self-limiting beliefs that hold them back and experience a sense of renewal through a greater focus on their passion and purpose.
In Claim Your SWAGGER, readers will learn by doing. Jennifer Sukalo designed the SWAGGER process to guide motivated individuals as they take exploratory steps into the next phase of their personal development. The content and activities in Claim Your SWAGGER will help readers develop new knowledge and skills that enable them to respond to situations differently and create lasting behavioral change.
