The Italian colour bible: a gorgeously illustrated exploration of colour and the modern gaze, from an award-winning designer.

Have you ever wondered why so many pencils are yellow? Why black is the colour of mourning? Or why carrots are orange?

In Chromorama, acclaimed graphic designer Riccardo Falcinelli delves deep into the history of colour to show how it has shaped the modern gaze. With over four hundred illustrations throughout and with examples ranging widely across art and culture - from Flaubert's novels to The Simpsons, from Byzantine jewellery to misshapen fruit, from the black lines of Mondrian to the thrillers of Hitchcock - Falcinelli traces the evolution of our long relationship with colour, and how first the industrial revolution, and then the dawn of the internet age, changed it forever.

Beautiful, warm and wise, taking in the lives of philosophers, entrepreneurs, designers, astrologists, shop assistants and pastry chefs, Chromoroma is an engrossing account of shade and light, of tone and hue, of dyes, pigments, and pixels. It is the story of why we now see the world the way we do.