- Promotion targeting Chinese general interest, language, culture and travel audiences
- Galleys/e-galleys library media outlets, national media outlets, trade publications, and audience-focused websites and reviewers. (Foreword, Kirkus Reviews, LA Times, Library Journal, NPR, Portland Book Review Publishers Weekly, City Book Review, School Library Journal, The Wall Street Journal, The Washington Post, Washington Times, Boston Globe, C-Span Book TV (non-fiction), The New Republic, Journal of Asian Studies, Educationa about Asia, Asian Review of Books, Asia-Pacific Journal, East Magazine, Lost Laowai, China Book Reviews, Shanghaiist, China Change, Hacking Chinese, Sinosplice, En Route to Fluency, Transparent Language: Chinese Language Blog, FluentU, Laowai Chinese, What's On Weibo, Krazy China, China Simplified, China Focus, Tea Leaf Nation, How China, Bamboo Compass, China Hush, China Smack, The China Times, Toshuo Pinyin News, Green Bamboo, Chinese Hacks, and more
- Digital review copies on Edelweiss
- Interviews with the author in China culture, news, politics and language focused websites and media
- Pursue endorsements from well-known China educators and journalists
- Special academic outreach to students and scholars in Chinese Studies departments
- Direct mailings and newsletter advertising to Chinese-language programs at the high school, middle school, and college levels
- Social media marketing with excerpts from the book on Facebook, Twitter, Pinterest, Instagram, Tumblr, Reddit and target audience focused forums
How is China organized politically? What are the issues that young people face in today's China? What is China doing about its problem with pollution? Is the Chinese internet like our internet? What's China's role in the world today? And how much do you know about China's great woman emperor or the Chinese explorer whose voyages may have inspired the legend of Sinbad the Sailor? What are the major Chinese holidays, their superstitions regarding numbers, and the true nature of the Chinese written language?
In nearly 60 brief essays, long-time China expert Larry Herzberg tackles important facts and myths about China, its history, people, and culture, as well as its contemporary society. Anyone dipping into this book will emerge that much smarter about China, whether visiting, conducting business, studying the language, or simply being fascinated by one of the world's greatest and most influential civilizations.
