All you need to learn the art of creating iconic, fun and memorable characters! Character design is the art and process of defining a new character and their physical, mental, psychological and social attributes. Ideal for all those involved in creating artwork for gaming, animation, advertising, social memes, cartoons, graphic novels and comic strips. Course structure provides tutorials on all the basics plus sections on story telling, rendering and developing expressions. Includes both pen and pencil techniques as well as screen grabs for both digital and analogue artists. Each chapter includes an introduction and brief refresher from the previous section to monitor and measure your progress as the course develops. Take your artistic skills to the next level and develop characters that are memorable and bursting with personality.