Galleys available: national mailing to key review/media outlets 4-5 months prior to publication.National advertising: Poets & Writers, American Poets, the Academy of American Poets newsletter, Rain Taxi, and Redactions.National print campaign: 100+ finished books will be mailed to key review outlets, specifically targeting Publishers Weekly, Library Journal, The New York Times Book Review, The New Yorker, The LA Times, Poets & Writers Magazine, The Rumpus, Huffington Post Poetry, BookForum, LA Review of Books, PBS NewsHour, NPR, etc.Outreach to blogs and online outlets for category features, including BuzzFeed, Bustle, Book Riot, etc. for such themes as immigration, migrant worker rights, bisexuality, etc.Buy-ins to relevant academic conferences, trade shows, and publications: American Library Association Annual Meeting, CBSD Sales and Academic catalogs, etc.Spring announcements will be submitted to Publishers Weekly.Online/social media campaign: Extensive promotion through BOA's website and blog; Facebook (6,500+ contacts), Twitter (6,100 followers), Instagram (1,500+ followers), and Pinterest (550+ followers) accounts; print and e-postcards; print and e-materials; and print and e-catalogs.Electronic book announcement postcards will be sent to Marcelo’s extensive list of academic contacts, reviewer contacts, bookstore contacts, and literary bloggers.Electronic newsletter feature will be emailed to BOA's database of 6,500+ contacts.Ebook will be available at the same time as print publication to maximize sales. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed. Publisher and author will be promoting both electronic and print editions via social media.Marcelo will attend the AWP Conference 2018 in Tampa, FL, where he will have an author signing.Marcelo has strong personal and professional contacts throughout California, the Great Lakes Region (centered in Ann Arbor, MI), and New York. He will give readings at California State University–Sacramento, the Sacramento Poetry Center, and has given readings at the University of San Francisco and the Crossroads Reading Series in Oakland. The University of Michigan’s MFA program has invited him to speak in 2018, as has the University of Notre Dame, and Marcelo also plans to promote Cenzontle at the launch party for his chapbook at the Poetry Foundation in Chicago, IL in January 2018. The author is also well connected to the employees at the Literati Book Store in Ann Arbor.Plans for a multi-city book tour, including such places as Austin, San Antonio, Houston, New York, Chicago, Los Angeles, and elsewhere.Possible joint readings and events with Javier Zamora (Copper Canyon Press), Nate Marshall (Pitt Poetry Series), Eduardo C. Corral (Yale), Erika L. Sanchez (Graywolf), Natalie Scenters Zapico (Copper Canyon Press), Derrick Austin (BOA Editions), Analicia Sotelo (Milkweed), Janine Joseph (Alice James), Nicole Sealey (Ecco), David Thomas Martinez (Sarabande Books), sam sax (Penguin), Kaveh Akbar (Alice James), Jenn Given (University of Arkansas Press), Danez Smith (Graywolf), Christopher Soto (Sibling Rivalry Press), and others.Blurbs and endorsements from Brenda Shaughnessy, D. A. Powell, and other acclaimed poets.Promotion through the author's social media platforms and website.
Winner of the 2019 GLCA New Writers Award
An NPR Best Book of 2018
In this highly lyrical, imagistic debut, Marcelo Hernandez Castillo creates a nuanced narrative of life before, during, and after crossing the US/Mexico border. These poems explore the emotional fallout of immigration, the illusion of the American dream via the fallacy of the nuclear family, the latent anxieties of living in a queer brown undocumented body within a heteronormative marriage, and the ongoing search for belonging. Finding solace in the resignation to sheer possibility, these poems challenge us to question the potential ways in which two people can interact, love, give birth, and mourn—sometimes all at once.
