• Digital galley campaign, with galleys available for major media, poetry media, booksellers and librarians; digital galleys available for download on Edelweiss
• Media outreach, positioning this as an accessible book that explores grief, love, family and addiction through a narrative-driven elegy, for readers of Forrest Gander
• Select bookseller outreach, with a focus on accounts that sell poetry widely, with focus on stores in Georgia and Colorado
• Cover reveal and preorder social media campaign in collaboration with Avid in Athens, GA
• Newsletter promotion via the publisher to readers, sales and academic lists of more than 30K contacts, with special emphasis on academic channel for course adoption
• Virtual launch in Athens, GA

Somewhere between elegy and memoir, poetry and prose, Ed Pavlić’s Call It in the Air follows the death of a sister into song.

Pavlić’s collection traces the life and death of his elder sister, Kate: a brilliant, talented, tormented woman who lived on her own terms to the very end. Kate’s shadow hovers like a penumbra over these pages that unfold a kaleidoscope of her world. A small-town apartment full of “paintings & burritos & pyramid-shaped empty bottles of Patron & an ad hoc anthology of vibrators.” A banged-up Jeep, loose syringes underfoot, rattles under Colorado skies. Near an ICU bed, Pavlić agonizes over the most difficult questions, while doctors “swish off to the tune of their thin-soled leather loafers.” And a diary, left behind, brims with revelations of vulnerability nearly as great as Pavlić’s own.

But Call It in the Air records more than a relationship between brother and sister, more than a moment of personal loss. “I sit while eleven bodies of mine fall all over the countless mysteries of who you are,” he writes, while “Somewhere along the way, heat blasting past us & out the open jeep, the mountain sky turned to black steel & swung open its empty mouth.” In moments like these, Pavlić recognizes something of his big sister everywhere.

Rived by loss and ravaged by grief, Call It in the Air mingles the voices of brother and sister, one falling and one forgiven, to offer an intimate elegy that meditates on love itself.