Companies around the world are embracing the need to become more ecologically sustainable. Yet, many of today's green business practices fail to result in companies that are truly green. In order to become sustainable, businesses need a fundamentally different approach to greening. Find it here. Building on its predecessor book, Green Business, the author suggests ways to achieve true ecological sustainability with a new paradigm for green business grounded science. She indicates that business exists in an ecological context and that ecological sustainability can occur when ecology and other environmental sciences are used to inform business purpose and activity.