YouTube experts s.media are shining a light on the changes to advertising and marketing, unveiling the truth behind outdated agency practices and revealing the top tricks to succeeding when it comes to advertising on today's advanced platform. This book gives a refreshingly honest account of the fast-changing advertising and media landscape. Taking a deep dive into why YouTube is THE best advertising platform right now, the book gives insights into how businesses and brands should be capitalising on the low-cost advertising opportunities available, with highly targeted YouTube ads right now.