Galley mailing to key reviewers and media outlets 4-5 months prior to publication.
Advanced review copies and press materials sent to targeted list of 150-200 reviewers. Additional review copies available by request: [email protected].
National advertising: Poets & Writers, American Poets, and the Academy of American Poets newsletter.
Outreach to online media and bloggers including BuzzFeed, Bustle, Book Riot, Literary Hub, etc. for features on drug violence, Latinx American culture, etc.
Buy-ins to relevant academic conferences, trade shows, and publications: American Library Association Annual Meeting, CBSD Sales, and Academic catalogs, etc.
Fall book announcements submitted to Publishers Weekly.
Online/social media campaign: Extensive promotion through BOA's website, blog, e-newsletter (7,400+ subscribers), Facebook (7,000+ followers), Twitter (9,000 followers), Instagram (2,500+ followers), and Pinterest (840+ followers) accounts.
Full-page feature in in-house catalog.
E-postcards will be sent to the author's professional contacts as well as BOA’s academic contacts, reviewer contacts, bookstore contacts, and literary bloggers.
Simultaneous ebook and print publication. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed.
In Brand New Spacesuit, John Gallaher writes with honesty, humor, and tenderness about what fades and what remains. These poems offer snapshots of the poet’s memories of his adoption and childhood, his father’s heart attacks, his mother’s progressing Alzheimer’s disease and stroke, raising his own children, and his reflections on the complex mysteries of the universe within everyday moments. With exquisite attention to detail, Gallaher captures the losses, anxieties, and possibilities that come with caring for one another.
