A colorful history of lives rescued on New York City’s infamous boulevard of broken dreams.

Launch event at Bowery Mission with celebrity volunteers. Author speaking tour in New York City metro area churches. National publicity campaign. Feature in Plough Quarterly magazine, circulation 10,000. Promotions on Plough social and email channels, combined reach 100,000. Significant social media campaign. Advance reader copies mailing.

A colorful history of lives rescued on New York City’s infamous boulevard of broken dreams. The Bowery has long been one of New York City’s most notorious streets, a magnet for gangsters, hucksters, and hobos. And despite sweeping changes, it is still all too often the end of the road for troubled war veterans, drug addicts, the mentally ill, the formerly incarcerated, and others generally down on their luck. Against this backdrop, for 140 years, Christians of every stripe have been coming together at the Bowery Mission to offer hearty meals, hot showers, clean beds, warm clothes – and, for thousands of homeless over the years, the help they need to get off the streets and back on their feet. Jason Storbakken, a recent Bowery director, retraces that colorful history and profiles some of the illustrious characters that have made the Bowery an iconic New York institution. His book offers a lens through which to better understand the changing faces of homelessness, of American Christianity, and of New York City itself – all of which converge daily at the Bowery Mission’s red doors.