Want to make an impact but lacking inspiration? This book looks at big budget, original and controversial marketing campaigns, extracts what makes them special, distils the ideas behind them, and offers key tips and advice that can work for businesses on any budget.

Looking to create a memorable marketing campaign, but lacking the inspiration and the budget?

In an era where internet virality can make or break your business, original marketing is essential to your brand’s success. Yet, it can be hard to gain the traction your brand deserves when you’re a small team, on an even smaller budget. Big Brand Marketing breaks down big budget, original, and controversial marketing campaigns from around the globe, extracts what makes them special and successful, and offers key tips and advice that can work for businesses of any size, on any budget.

In this guide, Rhea Freeman distils a range of memorable and effective mega-budget marketing campaigns and gives you the tools to replicate their success – at a fraction of the cost. From Cadbury and Carlsberg, to Red Bull and Tony’s Chocolonely, Big Brand Marketing features in-depth case studies and interviews with the real-life brains behind the campaigns, and demonstrates how you can utilize the lessons from these masters of storytelling for your own business.

Big brand marketing – but on a budget.

"Rhea cuts through the noise and theory to deliver accurate and game changing insight." - entrepreneur, author & investor

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Even as someone who spends an inordinate amount of time studying internet culture, I learnt so much from this book. It's packed with examples, uses compelling evidence and leaves the audience with so many insights.

"This book is like having access to the best and brightest marketing brains and strategies in the palm of your hand. Whether you have a David or a Goliath marketing budget this book gives you the know-hows, the know-nots, and everything between to ensure your marketing stops the scroll in its tracks. Rhea's book removes the guesswork from your marketing strategy and provides diverse examples from far and wide, that you can't fail but to learn from. A must read (...and then read again!)." - Chief Community Officer, #SBS Small Business Sunday

"It is no longer enough to know the 4Ps and other outdated marketing paradigms. This is a new age for marketing where simplicity no longer works. It is easy on the eye and fun to read but it’s not afraid to rubbish the status quo. The book is full of successful campaigns and the lessons to be learnt from studying the reasons behind their success. A must-read for marketing professionals and Masters and Doctoral students." - Regents University, London

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A highly practical, accessible and usable guide for founders who want to leverage the power of marketing without having the biggest budget. Rhea Freeman demystifies what makes campaigns work, and how to apply those lessons for impact.

"A warm, practical book that does the thing I always want marketing writing to do: it shows you the working. Rhea doesn’t just admire campaigns from the outside, she finds out how it was done and turns those into ideas a business with any budget can use." - Co-Founder of The Marketing Meetup

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There are lots of small businesses who are eager to grow, and Big Brand Marketing is their essential read to making that happen. Rhea breaks down superstar marketing campaigns into practical and digestible chapters, and inspires small businesses to have a bigger influence – on a budget.