Being Is Enough emphasizes that America's "have all you can have" economy, which many now regard as unsustainable, is the result of our "be all you can be" culture. And our cultural imperative suggesting that humans must always be more is not only the social root of humanity's environmental crisis, but also the cause of personal stress.

"[Continuing] the excellent work begun in [his book] Insatiable is Not Sustainable, this time focusing on the stress we cause ourselves and the world around us by accepting a "have all you can have" and "be all you can be" culture…Brown brings fresh insights…and proposes specific reforms needed to democratize our economy." - Ishmael.Com