• Events: Targeted author appearances in AZ, CO, UT
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• Excerpts: Targeted excerpts of book to media with credit to book sought in Arizona Highways, etc.
• Materials: Event flyers and sell sheets
• Online: Feature of title on publisher’s website, current events pertaining to book and author shared on publisher’s social media platforms. Also promotion to related online fan sites such as ArrowheadCollectingontheWeb.com and their Quiver e-mail newsletter
• Promotions: Giveaways of book to generate reviews with sources such as The Reading Room, Goodreads, Indie Advance Access, and LibraryThing
• Publicity: Interviews based on events and timely news hooks on artifacts and regional history
• Reviews: Targeted reviews in regional, history, archaeology, art, Native Culture, outdoor (Arizona Republic, Outside, Cowboys and Indians, Indian Artifacts, Earth Magazine, Colorado Central Magazine, Arizona Highways, Natural History Magazine, Smithsonian, etc.)
• Tradeshows: Targeted features at ALA, BEA, and MPIBA conferences

This practical, down-to-earth guide for surface collectors of arrowheads and stone artifacts is designed especially for amateur archaeologists and people interested in learning how to study and collect artifacts safely and responsibly. The author reveals invaluable tips on: where to look for artifacts; how to identify artifacts; where surface collecting is permissible; starting and caring for your own collection. With more than fifty new photographs and illustrations of common and rare artifacts, this book is the perfect addition to libraries of amateur archaeologists thirsty for knowledge about preserving and interpreting the remains of a prehistoric culture.