Every great creation starts with an idea, but where does that special spark come from? What do you do when your mind goes blank? And how do you recognise the ideas that are worth taking further?This is a book about how to have ideas - on your own, or with other people - and how to nurture them.Packed with tips, mind games and practical techniques, Rob Eastaway provides down-to-earth insights on how to think creatively and solve problems in your professional and personal life.Find out how to: * solve problems more effectively* evaluate and build on ideas* brainstorm successfully* overcome "idea killers"* turn ideas into actions