A Practical Guide to being creative in any type of business.

Ideas are the currency
of all future businesses.

A Practical Guide to
Business Creativity provides innovative techniques and proven theories to help you
improve your creative thinking and get more out of yourself and your
business. 

Whether you are
trying to develop entirely new initiatives or redesign the way you operate,
this book will help you break out of your old patterns of thought, think
outside the box and generate pioneering ideas that you can put into
action.