This book takes the reader behind the scenes at Maranello Concessionaires Ltd, Britain's famous Surrey-based importer of Ferraris founded by Colonel Ronnie Hoare. When Neill Bruce first photographed a Ferrari road car, a Dino 246 GT, in 1971, his work so impressed the powers-that-be at Maranello Concessionaires that they commissioned him to do all their promotional photography thereafter. Whether shooting production cars, factory scenes or motor show stands, he has been in Ferrari's orbit ever since. In this illustrated memoir of his 50 years with Ferraris, he presents some of his best pictures - the great majority in colour - and tells engaging stories about how they came about, including some of the mishaps along the way. All Ferrari enthusiasts will be captivated by this delightful book.