Published in conjunction with two backlist re-releases and new work (Scintillations)
Sampler BLAD with Brazil Maru and Through the Arc of the Rain Forest to be sent in Scintillations mailings
National print, radio, and online campaign
Targeted bookseller mailing
Advertising: Bookforum, Shelf Awareness
Promotion at: BookExpo America, Winter Institute, ALA Annual, AWP, AAAS
Promotion on Coffee House Press e-newsletter, website, and social media channels
Giveaways on Twitter, Goodreads
Simultaneous print and e-book release, with e-book ISBN to be included on all press materials, author and publisher websites, and whenever print ISBN is listed
Targeted publicity to promote author's speaking engagements
"Fiercely satirical. . . . Yamashita presents [an] intricate plot with mordant wit." New York Times Book Review
"A stunner. . . . An exquisite mystery novel. But this is a novel of dystopia and apocalypse; the mystery concerns the tragic flaws of human nature." Library Journal (starred review)
"Brilliant. . . . An ingenious interpretation of social woes." Booklist (starred review)
"Yamashita handles her eccentrics and the setting of their adventures with panache. David Foster Wallace meets Gabriel Garcia Marquez." Publishers Weekly
Irreverently juggling magical realism, film noir, hip hop, and chicanismo, Tropic of Orange takes place in a Los Angeles where the homeless, gangsters, infant organ entrepreneurs, and Hollywood collide on a stretch of the Harbor Freeway. Hemmed in by wildfires, it's a symphony conducted from an overpass, grandiose, comic, and as diverse as the city itself.
Karen Tei Yamashita is the author of Through the Arc of the Rain Forest, Brazil-Maru, Tropic of Orange, Circle K Cycles, I Hotel, and Anime Wong, all published by Coffee House Press. I Hotel was selected as a finalist for the National Book Award and awarded the California Book Award, the American Book Award, the Asian/Pacific American Librarians Association Award, and the Association for Asian American Studies Book Award.