The Geek Way explains the radical new mindset that is revolutionizing business culture, leadership, personal success and how to use it yourself.

Financial Times Business Books of the Month
Economist Best Books of 2023

With a foreword by Reid Hoffman, co-founder of LinkedIn

'A handbook for disruptors' - Eric Schmidt, former CEO of Google

We’re living in a time of amazing innovation, but we’re not paying enough attention to one of the most important of all: the innovation to the company itself. Now, bestselling author of The Second Machine Age, Andrew McAfee, explains how engineers and geeks are changing the world of business – with extraordinary results.

A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can – and should – be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting – rather than relying on the boss’s instincts.

By investigating and surveying the contemporary research in psychology, economics and the behavioural sciences, as well as first-hand accounts from the ‘geek’ leaders of today, McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world. We have entered a new age. And this age will transform how we achieve great things, now and into the future. The future is geek.

'The most compelling analysis I've seen of what Silicon Valley has learned about building more effective organisations' - Adam Grant, host of TED podcast Re: Thinking and No. 1 New York Times bestselling author of Think Again

"The Geek Way makes a fascinating case that the most important technological revolution of our time isn't what companies make, but how they're managed. Andrew McAfee is a world-class intellectual provocateur - he never ceases to challenge my assumptions and sharpen my thinking - and reading this book will do the same for you. It's the most compelling analysis I've seen of what Silicon Valley has learned about building more effective organizations, and what they still have to learn" - Think Again

"By combining management theory, competitive strategy, the science of evolution, psychology, military history and cultural anthropology, McAfee has produced a remarkable work of synthesis that finally explains within a single unified theory — The Geek Way — the reasons why the tech startup approach has taken over so much of the world" - The Start-Up of You

"The chapter titles alone — which intrigue and baffle in equal measure — should compel you to read this smart, irreverent, informative guide to navigating the future of work. Companies that don’t follow The Geek Way will fall behind. And it’s all about creating the right culture — a culture of speed, ownership, science, and openness. Each of these simple words contains more than you can know. Read this remarkable book" - Right Kind Of Wrong

"In industry after industry, corporate boards are asking management what their plan is to thrive in an unsettled, fast-changing environment. The Geek Way contains among the best answers I've seen to this critical question" - Dead Aid

"I've worked closely with Andy for more than a decade. I'm blown away by this book. It's bold and original, relevant and rigorous, and immediately useful for any restless, curious innovator. In other words, for any geek" - The Second Machine Age