The Art of Client Service : The Classic Guide, Updated for Today's Marketers and Advertisers
Бумажная книга | Код товара 887740
Автор
Роберт Соломон
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2016
Количество страниц
288
Иллюстрации
Нет иллюстраций
Формат
149x224 мм
Переплет
Твердый

Все о книге The Art of Client Service : The Classic Guide, Updated for Today's Marketers and Advertisers

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do. 

Характеристики
Автор
Роберт Соломон
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2016
Количество страниц
288
Иллюстрации
Нет иллюстраций
Формат
149x224 мм
Переплет
Твердый
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Характеристики The Art of Client Service : The Classic Guide, Updated for Today's Marketers and Advertisers
Автор
Роберт Соломон
Издательство
Wiley. John Wiley & Sons, LTD
Язык
Английский
Год издания
2016
Количество страниц
288
Иллюстрации
Нет иллюстраций
Формат
149x224 мм
Переплет
Твердый
Бумага
Офсетная
ISBN
9781119227823
Вес
410 гр.
Тип
Бумажная