Ads: Targeted ad in Ingram Children’s Advance and Ingram e-comm Awards: Submitted for awards such as Children’s Choice, Reluctant Readers, and Alaska and National Battle of the Books Events: Events in Alaska and Lower 48 based on author’s travels and school visits Online: Featured on PamFlowers.com, GraphicArtsBooks.com, and author and publisher social media channels, targeted YouTube trailer to cross-market Pam Flowers series of books Publicity: Submissions to PW children’s/YA and pet “call for information”; interviews based on events and timely news in regional media and national dog media like Alaska Public Radio Network, Pet Radio Show, and Steve Dale Pet World Reviews: Targeted reviews in trade, regional, and national dog publications, school and library publications, and children’s and parenting publications Tradeshows: Illustrator signing at ALA 2016, features at ReadAlaska Book Fair, PNBA, Alaska Wholesale Gift Show, Seattle Wholesale Gift Show, Alaska Library Association Conference

Sojo the sled dog is born into a hardworking, talented family and starts life as a happy, trusting, and confident dog. But her confidence rapidly wanes as she begins to understand how complicated and challenging it is to be a sled dog. She fears that she will never learn how to do the job and is overshadowed by her sister, Anna, who is very smart and confident and gets all the glory. Reluctantly, she accepts that she is destined to be a sled dog, undergoes training, and much to her surprise, makes the team. When explorer Pam Flowers and the team set out alone across the arctic, Sojo’s self-confidence and pride in her work slowly grow. By journey’s end, she comes to realize that she has made a valuable contribution to the success of the adventure and is respected as a sled dog. When she retires, Sojo is a contented dog who understands that doing your best and being supportive of friends and family is what is most important.