HUMANIX BOOKS GLOBAL MARKETING PLAN > 

RULES TO LIVE BY: Maimonides' Guide to a Wonderful Life by Jeffrey Katz

WINTER/SPRING 2024

$100K+ CAMPAIGN w/ dedicated author publicist

NATIONAL BESTSELLER CAMPAIGN

• National PR pitches will include: MAINSTREAM MEDIA & conservative media.
• NewsmaxTV will feature interviews w/ Jeffrey Katz first 3 months of publication
• Newsmax Magazine will feature book/author publication month issue
• NewsMax Monthly Personal Finance & Health Newsletters Features & Advertising:
  • Chauncey Crandall's Heart Health Report
  • Blaylock’s Wellness Report
  • Health Radar
  • David Brownstein’s Natural Way to Health
  • Mind Health Report
  • The Franklin Prosperity Report
  • Financial Intelligence Report
  • Ultimate Wealth Report
  • The Dividend Machine
  • The High Income Factor
• Publicity Mailings > Mainstream, Conservative and Religious media outlets w/ high expectations of TV, Radio, Print & Online author appearances & features, including Fox News, C-SPAN, CBN, OANN, the Blaze TV,  Janet Parshall radio, NEWSMAX and more.
• Author Tour Cities > NYCity, Washington DC, Miami, FL

NEWSMAX TV https://www.newsmaxtv.com/shows  

• THE RECORD WITH GRETA VAN SUSTEREN https://www.newsmaxtv.com/Shows/The-Record 
  • Weekdays 6pm & 2am ET / Saturdays 2pm ET / Sundays 12pm ET
• GREG KELLY REPORTS https://www.newsmaxtv.com/Shows/Greg-Kelly-Reports
  • Weekdays 7pm & 3am ET / Saturdays 3pm ET / Sundays 1pm ET
• SPICER & CO. w/ Sean Spicer https://www.newsmaxtv.com/Shows/Spicer-and-Co
  • Weekdays 6pm ET & 9pm ET
• DICK MORRIS DEMOCRACY https://www.newsmaxtv.com/Shows/Dick-Morris-Democracy
• • Saturdays 7:30pm ET
• THE GORKA REALITY CHECK https://www.newsmaxtv.com/Shows/The-Gorka-Reality-Check
• • Sundays 7pm ET
• ERIC BOLLING THE BALANCE https://www.newsmaxtv.com/Shows/Eric-Bolling-The-Balance
• • Weekdays 4pm ET 
• THE CHRIS SALCEDO SHOW https://www.newsmaxtv.com/Shows/The-Chris-Salcedo-Show
  • Weekdays 5pm, 12am & 4am ET / Saturdays 4:30pm ET / Sundays 8am ET
• JOHN BACHMAN NOW https://www.newsmaxtv.com/Shows/John-Bachman-Now
  • Weekdays 12pm ET
• ROB SCHMITT TONIGHT https://www.newsmaxtv.com/Shows/Rob-Schmitt-Tonight
  • Weekdays 10pm ET
• AMERICA RIGHT NOW w/ Tom Basile https://www.newsmaxtv.com/Shows/America-Right-Now
  • Saturdays 11am ET
• WAKE UP AMERICA w/ Rob Finnerty https://www.newsmaxtv.com/Shows/Wake-Up-America
  • Weekdays 6:30am ET
• AMERICAN AGENDA w/ Bob Sellers https://www.newsmaxtv.com/Shows/American-Agenda
• • Weekdays 2pm ET
• PELLEGRINO https://www.newsmaxtv.com/Shows/Cortes-and-Pellegrino
• • Weekdays 9pm ET
• NATIONAL REPORT w/ Sean Kraisman & Emma Rachenberg https://www.newsmaxtv.com/Shows/National-Report
  • Weekdays 9am ET
• SATURDAY REPORT w/ Carl Higbie https://www.newsmaxtv.com/Shows/Saturday-Report
  • Saturdays 9am ET
• SATURDAY AGENDA  https://www.newsmaxtv.com/Shows/Saturday-Agenda
  • Saturdays 1pm ET
• THE BENNY REPORT w/ Benny Johnson https://www.newsmaxtv.com/Shows/The-Benny-Report
• • Saturdays 7:30pm ET
• WENDY BELL COMMON SENSE https://www.newsmaxtv.com/Shows/Wendy-Bell-Common-Sense
• • Saturdays 4:30pm ET
• THE MARK KAYE SHOW https://www.newsmaxtv.com/Shows/The-Mark-Kaye-Show
  • Saturdays 5:30pm ET
• ROB CARSON’S WHAT IN THE WORLD? https://www.newsmaxtv.com/Shows/Rob-Carsons-What-In-The-World
  • Saturdays 5pm ET & Sundays 2pm ET
• CONVERSATIONS WITH NANCY BRINKER  https://www.newsmaxtv.com/Shows/Conversations-with-Nancy-Brinker 
• • Saturdays 8:30am ET
    
• NEW TO THE STREET with Jane King https://www.newsmaxtv.com/Shows/New-to-the-Street
• • Sundays 10am ET
• WISE GUYS WITH JOHN TABACCO https://www.newsmaxtv.com/Shows/Wise-Guys-with-John-Tabacco
• • Saturdays 10pm ET

NATIONAL TV, RADIO, PRINT & ONLINE ADVERTISING CAMPAIGN > starting week of publication 03/12/2024

• Social Media – Google paid search & display campaigns; Facebook paid campaigns
• TV – Mornings with Maria, Fox & Friends, Morning Joe, CNN's Michael Smerconish, Fox Business, Varney & Co.
• SIRIUS RADIO – Coast to Coast, Glenn Beck, Sean Hannity
• NEWSPAPER – Washington Times, New York Post, Denver Post, USA Today, Wall Street Journal, New York Times
• MAGAZINE – AMAC, Military Heritage, Charisma, America's 1st Freedom, Shooting Illustrated, Peterson's Hunting, Firearms News, Saturday Evening Post

NATIONAL TV, RADIO, PRINT & ONLINE ADVERTISING CAMPAIGN > starting week publication 03/12/2024

•  NewsmaxTV https://www.newsmaxtv.com/
  • Bookumentary 30-min 75M homes
  • John Bachman NOW .30 sec ad 75M homes
• Newsmax Magazine & Newsletters
  • 1 & 2 page Ads – 150K circ monthly
  • Q&A Feature – 150K circ monthly
  • Renewal mailings – 50K circ monthly
  • Newsmax Health Newsletter Trial Offer Insert – 50K circ monthly
  • Polybag Self Mailer – 150K circ monthly
  • Self-Mailer Bind-In – 150K circ monthly
• NewsMax Social Media
  • Texts – 9M names
  • Emails – 5M names
  • Facebook Posts – 1.5M circ monthly
  • Twitter Posts – 150K circ monthly
  • YouTube – 150K circ monthly
• NewsMax Website https://www.newsmax.com/
  • Breaking links – 25M pageviews monthly
  • In Article Links – 55M pageviews monthly
  • Banner Ads –25M pageviews monthly
  • Feed Network – 1.5B impressions monthly

EVERY MONTH, MORE THAN 40 MILLION AMERICANS WATCH, READ & LISTEN TO NEWSMAX!

• NEWSMAXTV is carried in more than 75 million U.S. cable homes & is available through more than 150 million devices, smart TV’s & smart phones.
• NEWSMAX.COM has approximately 10 million unique visitors.
• NEWSMAX MAGAZINE & NEWSLETTERS in Health & Finance have a monthly readership of over 750,000 subscribers in both print & digital formats.
• NEWSMAX SOCIAL MEDIA, EMAILS & TEXTS number 10+ million for opt-in subscriptions to breaking news alerts, health, money and more than 7+ segmented lists based on demographics, interests and lifestyle.

RULES TO LIVE BY FOR WEALTH, HEALTH & HAPPINESS

“There is a lot in this book that can turn lives around, towards fulfillment and happiness.”—The Jewish Press

Born in Spain during the height of the Middle Ages, Maimonides, also known as Rambam, is recognized as one of the greatest scholars of all time. Influential throughout the Middle East, he was both a traditionalist and an innovator – a Rabbi, physician, and philosopher – and his teachings continue to be widely respected today by Jews, Christians, and Muslims alike. 

Jeffrey Katz is recognized as one of the foremost contemporary interpreters of Maimonides’ teachings. In RULES TO LIVE BY: Maimonides' Guide to a Wonderful Life, Katz shows today’s readers how the strategies and advice of this medieval philosopher stand the test of time and serve as a roadmap to health, wealth, and satisfaction despite the turmoil and uncertainties of modern life. 

By following these RULES TO LIVE BY readers can help make themselves physically, psychologically, and morally sound, as stated in the Bible, “And you shall be holy for My sake, for I, God, am holy” (Leviticus 20:26).  Using these rules, readers can take cues from above rather than from below, and retain enough of these time-tested values to keep their bodies and our society at its strongest, healthiest, and most honorable.

“Rules to Live By: Maimonides’s Guide to a Wonderful Life, divides Rambam’s advice into seven categories, covering the key areas of life, including character development, family life, connection with G-D, career, and health. The advice is profound and provides an approach to excelling in each area, while also achieving an overall balance in your life, so you can be fulfilled and happy.”—The Jewish Press