• Provide alternative marketing, content strategy, social media, and grass-roots publicity strategies to supplement promotion of the book. • Leverage a targeted audience of avid readers of self-help, personal memoirs, family and relationships, and aging. We will reach out to fans of other aging/self-help authors such as Pamela D. Wilson, Mary Cottree Houle MS, and Virginia Morris. • Reach out to a mix of women’s interest, baby boomers, caregiving and health media, encouraging coverage in the form of reviews, contributed posts, and author Q&As sparking interest and conversation around the book. • With Iris Waichler’s forty years of experience as a licensed clinical social worker and patient advocate, BookSparks will leverage PR and marketing to position Iris Waichler as an expert and award-winning author to watch. BookSparks will position Role Reversal as a self-help must-read for fall 2016 and an evergreen release that will continue to help families to come.

Designed to help caregivers understand how to cope with and overcome the overwhelming challenges that arise while caregiving for a loved one—especially an aging parent—Role Reversal is a comprehensive guide to navigating the enormous daily challenges faced by caregivers. In these pages, Waichler blends her personal experience caring for her beloved father with her forty years of expertise as a patient advocate and clinical social worker. The result is a book offering invaluable information on topics ranging from estate planning to grief and anger to building a support network and finding the right level of care for your elderly parent.