Publicity

• Pitch reviews in publishing and library trades (e.g., Publishers Weekly, SLJ) 
• Mail to long and short lead media contacts 
• Pitch reviews and interviews to appropriate blogs and websites
• Submit for PW/Kirkus/Booklist seasonal announcements issues 
• Include on appropriate checklists

Marketing and promotion

• Include (as appropriate) in themed backlist promotions 

Digital

• Include in themed social media posts in Instagram, Twitter, Pinterest, and others as appropriate
• Create social media images for key titles in multiple formats

Sometimes the real treasures are the people you meet along the way. 

Fans of Mac Barnett, Jory John, and Chris Haughton will adore this hilarious story of a bank robbery that doesn’t go according to plan. Loosely inspired by the most famous bank heist in Argentina, Joaquín Camp decided to explore what would happen if the thieves had not been successful and had instead been content with what they already have. If instead of arriving at the bank, our thieves had landed in all sorts of other surprising places. The result is a story of  upending expectations, teamwork, acceptance, and above all friendship, enjoyed over a delicious meal, of course.  

"Preposterous fun for the savvy young reader or read-aloud audience." The Horn Book 

"Silly situations abound making this a great readaloud with downright kid-friendly art." Betsy Bird, Fuse #8