• Outreach to teachers, homeschoolers, and reviewers
• Advertising on Edelweiss
• Promotion on Annick's social media accounts
• Cross-promotion on Robert Munsch social media accounts, @RobertMunschOfficial
• Consumer contesting and promotion on Annick's newsletters

Favorite stories from Robert Munsch in an early reader format kids will love! Adapted from the originals so beginner readers can proudly say “I read this myself!”

Pigs are smarter than you think! When Megan’s dad tells her not to let the pigs out of their pen, curiosity gets the better of her. Why not? Pigs are too dumb to do anything anyway . . . or are they? Before she knows it, the pigs are wreaking havoc all over her house, all over her school, and all over town. It’s up to her to fgure out how to get them back home. To Megan’s surprise, she discovers the animals are much smarter than she realized.

Colorful and fun, Robert Munsch’s zany stories and Michael Martchenko’s illustrations will grab kids’ attention and keep them interested as they practice their reading skills.

Tips for supporting emerging readers are in the back for parents.