• Project has now been featured in national Canadian media: Macleans magazine, Globe & Mail, CBC Radio.
• Coordinate with the McMichael Canadian Art Collection publicity team to secure exposure in national art media i.e. Native American Art Magazine, First American Art Magazine, ARTNews, Art Forum etc.
  
• Social media campaign in collaboration with the author.

"John Macfie’s vivid and stirring photographs show a way of life on full display—the world my ancestors inhabited and that my mom fondly described to me. It is a world that, shortly after these pictures were taken, ended. So distant and yet achingly familiar, these pictures feel like a visit home."
—Jesse Wente, Anishinaabe broadcaster, arts leader, and author of Unreconciled: Family, Truth, and Indigenous Resistance

While working as a trapline manager in Northern Ontario during the 1950s and 1960s, John Macfie, a Canadian of Scottish heritage, formed deep and lasting relationships with the people of the Indigenous communities in the region. As he travelled the vast expanse of the Hudson Bay watershed, from Sandy Lake to Fort Severn to Moose Lake and as far south as Mattagami, he photographed the daily lives of Anishinaabe, Cree, and Anisininew communities, bearing witness to their adaptability and resilience during a time of tremendous change.

Macfie’s photos, curated both in this volume and for an accompanying exhibition by the nîpisîhkopâwiyiniw (Willow Cree) writer and journalist Paul Seesequasis, document ways of life firmly rooted in the pleasures of the land and the changing seasons. People of the Watershed builds on Seesequasis’s visual reclamation work with his online Indigenous Archival Photo Project and his previous book, Blanket Toss Under Midnight Sun, serving to centre the stories and lives of the people featured in these compelling archival images.