• Year-long marketing campaign for the fortieth anniversary of the feminist classic, The Paper Bag Princess
• Year-long campaign with numerous ads, brand activations, and events all over the world

The modern classic is now in a sturdy format featuring the complete original text.
 

Readers asked and we answered: the world’s favorite feminist fairy tale is now available in board with the original story intact. The large 9” x 9” trim makes this version of The Paper Bag Princess perfect for reading together.
 

First published in 1980, and with over seven million copies in print, this story of a feisty princess and her hapless prince has captured the hearts of readers young and old all around the world.