Non-Bullshit Innovation
Бумажная книга | Код товара 959088
Автор
Дэвид Роуэн
Издательство
Bantam
Язык
Английский
Год издания
2019
Количество страниц
384
Иллюстрации
Нет иллюстраций
Формат
153х234 мм
Переплет
Мягкий

Все о книге Non-Bullshit Innovation

An entertaining and thought-provoking series of case studies on how to future-proof your business in a digital age, from the founding editor of WIRED.

David Rowan travels the globe in search of the most exciting and pioneering startups building the future. He’s got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they’re disrupting don’t get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It’s mostly pointless innovation theatre — corporate nonsense that has little to do with delivering real change. But during this quest he's also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect.

Get ready for:
· The airline that rewards passengers for walking their dog
· The bank that performs surgery
· The country that’s an app store
And many more.

Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will reveal ideas for creating genuine innovation from some of the world’s most inspiring leaders.

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Характеристики
Автор
Дэвид Роуэн
Издательство
Bantam
Язык
Английский
Год издания
2019
Количество страниц
384
Иллюстрации
Нет иллюстраций
Формат
153х234 мм
Переплет
Мягкий
Рецензии
Купить - Non-Bullshit Innovation
Non-Bullshit Innovation
649 грн
Отправка
29.11.2019
 

Рецензии Non-Bullshit Innovation

 
Характеристики Non-Bullshit Innovation
Автор
Дэвид Роуэн
Издательство
Bantam
Язык
Английский
Год издания
2019
Количество страниц
384
Иллюстрации
Нет иллюстраций
Формат
153х234 мм
Переплет
Мягкий
ISBN
9781787631199
Вес
463 гр.
Тип
Бумажная