Virtual Nationwide author tour. Possible New England regional tour.

Major review attention

National media 

Online/social media promotion

Buzz mailings to veterans, and animal-rights organizations

Potential strategic partnerships: FarmUSA, Humane Society, PTSD Foundation 

Promotion through the author’s Instagram account: @m_ichaelanthonyauthor 

Bookseller/Library promotions: 

• ARC giveaways through the ABA Advance Access Newsletter
• Blad giveaways to librarians and educators who attend the NY Public Library Programming at NYComicCon 
• Book giveaways at ALA Midwinter, ALA annual, the Brooklyn Book Festival, and Small Press Expo in Bethesda, MD. 
• Graphic novel panels at San Diego ComicCon and NYComicCon.

A rough-and-tumble Iraq War veteran is young and in love, and the last thing on his mind is food and the ethics of eating meat. But when his girlfriend becomes a vegetarian and animal rights activist, suddenly food is all he thinks about. 

A true story of how love and vegetarianism can triumph over all else. Love, heartache, and the rest of the ingredients that make a reader laugh, smile, stop-and-think, are all found in this enthralling graphic memoir. Amidst the stories of love and frustration, there are treatises on food, vegetarianism, and the ethics of the animal rights movement (some of it juxtaposed against Michael’s graphic wartime experiences). Told with Michael’s sardonic perspective and the delightful artwork of debut graphic novelist Chai Simone, this is a journey of true love gone temporarily astray.