Drawing upon a model developed over 25 years of experience and successfully taught for many years at his company Wilson Learning Andina y Rio de la Plata, Alberto Pérez La Rotta presents a comprehensive and replicable approach to integrated business transformation that synchronizes natural human behavior with the needs of leadership, sales, customers, and teams. Here Pérez provides a roadmap to his method as well as case studies from across Latin America and across the financial services, chemical, pharmaceutical, industrial equipment, and consumer products industries, and he demonstrates how to clarify the challenges facing an organization, define a new value proposition, and connect strategy to key capabilities rooted in an organization’s leadership, culture, sales potential, customer focus, and value chain. This allows organizations to develop and implement solutions that generate transformation and growth and measure the impact of the transformation on the organization and systems. 
Pérez clearly connects theory to practice in each of its real-world business cases, making Integrated Business Transformation of interest to researches, students, and practitioners.

"La Rotta explains how companies can stay competitive in a sustainable way in today's complex world of business, and what individuals can do to transform themselves and grow in their own context, to achieve both high performance and person fulfillment. He discusses his own life and philosophy, integrated business transformation: consulting foundation and approach, and his consulting method. Then he presents success stories of integrated business transformation, among them achieving differentiation with a new business model, growing in a mature market, and reinventing the customer experience." - (protoview.com)