AUTHOR HIRED: PR by the book (prbythebook.com) Campaign Type: Traditional & Digital (online) campaign for July 2022 pub date, She Writes Press Potential Media Hooks/ Angles (These are more fully developed in Month 1 team brainstorm meeting and are constantly evolving based on news cycle.) • A behind the scenes look at the real life of a therapist (Most therapists have their own struggles with mental health.) • Mental health has now gone mainstream. Why we’re happy about that. (Ten Tips for xxx) • Mother/Daughter relationships that don’t fit the mold: The genetics of mental health; how a parent helps a child when history repeats itself • Tie into timely dates: The dates prior to pub date could be used for your social media... o Stress Awareness Month- April o World Health Day-- April 7 o Tell a Story Day - April 27, 2020 o Independent Bookstore Day- April 27 o Mental Health Awareness Month- May o National Recommitment Month, Get Caught Reading Month- May o Childhood Depression Awareness Day- May 4 o June 1- Say Something Nice Day o July 2022 pub date: o 3 Compliment Your Mirror Day o 7 Global Forgiveness Day o 7 Tell The Truth Day o 11 Cheer Up the Lonely Day o 23- National Parents Day o 30 Share a Hug Day o 30 Paperback Book Day o Happiness Happens Month- August Targeted Media • Traditional Media – o Book/Health/Lifestyle editors at appropriate magazines and regional dailies o Local/regional media o Select TV programs o Radio, talk programming (ideally NPR) • Digital (Online) Media -- o Editors at online sites - pitch to online arm of magazines and dailies o Any website or online magazine that reaches our target audience (see categories above) o Virtual book tour (VBT) (July 2022) o Bloggers o Podcasters o Bookstagrammers o Reviewers o Other emerging media like BookTubers on YouTube; o BookTokkers on TikTok Press Materials — • PR by the Book Experts Page (EP) (see example here: • https://prbythebook.com/experts/paolina-milana/) • Press pack with full information about author and book- developed from the EP • Sample interview questions turned into Q & A, as needed • Pitches written for various angles, individualized for media outlets • VBT pitches

When Caitlin Billings became a therapist, she did so with an intention to heal from her past. She wasn't planning on a mental health relapse or an involuntary psychiatric hold. She was a mother now. A mental health professional. She thought the issues she'd faced in her past were dealt with, tucked away forever. She was wrong. Over the years, Billings contends with bipolar disorder while raising two children and fighting to regain her footing as a clinician. She feels she's finally gotten a handle on her mental health when, on the cusp of adolescence, her elder child begins to struggle with disordered eating and depressive symptoms. Convinced that she is to blame for her child's struggles, Billings pivots her attention to this new crisis, determined to keep it together for her family - but after it comes out that sexual abuse has taken place in their home, she questions her ability to protect her children and experiences a relapse. Amidst all this turmoil, her elder child also comes out as transgender, forcing yet another kind of reckoning. Billings must find a way to accept the many changes and unexpected challenges that have reared up in their lives - and, ultimately, to accept herself.