If Then. How One Data Company Invented the Future
Бумажная книга | Код товара 1159908
Автор
Джилл Лепор
Издательство
John Murray
Язык
Английский
Год издания
2020
Количество страниц
432
Иллюстрации
Черно-белые
Формат
150x238 мм
Переплет
Твердый

Все о книге  If Then. How One Data Company Invented the Future

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk.

Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their «People Machine» from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence.

In «If Then», distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.

Характеристики
Автор
Джилл Лепор
Издательство
John Murray
Язык
Английский
Год издания
2020
Количество страниц
432
Иллюстрации
Черно-белые
Формат
150x238 мм
Переплет
Твердый
Рецензии
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If Then. How One Data Company Invented the Future
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17.12.2021
 

Рецензии  If Then. How One Data Company Invented the Future

 
Характеристики  If Then. How One Data Company Invented the Future
Автор
Джилл Лепор
Издательство
John Murray
Язык
Английский
Год издания
2020
Количество страниц
432
Иллюстрации
Черно-белые
Формат
150x238 мм
Переплет
Твердый
ISBN
9781529386158
Вес
680 гр.
Тип
Бумажная