* Co-op available * Finished copies available in May 2020 * Inclusion in Advance Access program * Submit for galley box and follow up with booksellers, aiming for Indie Next nominations * Media mailing of advance reading copies to a wide range of book reviewers at national and local media, including trade journals, newspapers, magazines, websites, zones, literary blogs, magazines, newspapers and French-American foundations and organizations. * Social media campaign - online giveaways, competition and e-mail campaign * Goodreads and LibraryThing giveaways * EBook simultaneous publication and marketing, including retailer promotions * Promotion through: www.gallicbooks.com and author blog * Big focus on crime magazines, use the Banville introduction to create more interest. Crime podcasts. * Pitch Garnier retrospective features. New York Review of Books to run piece on Garnier's oeuvre in late February 2020. * Promote as part of new Editions Gallic series. John Banville or another high-profile fan to attend crime lit festival to talk about the legacy and influence of Garnier's work.

How's the Pain? is an off-kilter, blackly comic novel about an unlikely duo of a soon-to-be-retired assassin and a deadbeat young man, from the 'slyly funny' [Sunday Times] Pascal Garnier. 'Deliciously dark ... painfully funny' New York Times Death is Simon's business. And now the ageing vermin exterminator is preparing to die. But he still has one last job down on the coast, and he needs a driver. Bernard is twenty-one. He can drive and he's never seen the sea. He can't pass up the chance to chauffeur for Simon, whatever his mother may say. As the unlikely pair set off on their journey, Bernard soon finds that Simon's definition of vermin is broader than he'd expected ... Veering from the hilarious to the horrific, this offbeat story from master stylist Pascal Garnier is at heart an affecting study of human frailty.