Help Your Students Succeed as Global Entrepreneurs!

Global Entrepreneurship focuses on what you need to know about global entrepreneurship. It explains the principles that come from entrepreneurship, international business, cross-cultural management, strategy, exporting, international education, international economics and environmental concerns, and leadership.

Global Entrepreneurship:

• focuses more on practical applications than on statistical surveys and empirical research.
• includes content based, in part, upon a detailed study undertaken by the International Entrepreneurship Division of the U.S. Association for Small Business & Entrepreneurship as to what educators in the areas of international and global entrepreneurship believed should be included in such a course.
• integrates examples of specific area studies that the reader may use as an example in a part of the world they would like to develop a particular product or service to export or import.
• features updated content throughout that is organized into four sections: introductory chapters which are designed to provide the reader with a broad overview of the topic; a second section that features specialized and focused topics on specific aspects of international and global entrepreneurship; a third section that includes area studies chapters, and concludes with a case study as the final section.
• is easy to adopt! An instructor's resource package, including PowerPoint Presentations and instructor's manual, is provided to all adopters.
• works seamlessly with Cases in Global Entrepreneurship, a great accompanying resource with real cases.