Advance reading copies available to reviewers and stores. Media mailing of advance reading copies to a wide range of book reviewers at national and local media, including trade journals, newspapers, magazines, websites, zones, literary blogs, and Francofile magazines, newspapers and French-American foundations and organizations. Social media campaign - online giveaways, competition and e-mail campaign Promotion through: www.gallicbooks.com Twitter and Facebook promotion to include contests and giveaway. Co- op available

At the age of 83, retired butcher George Nicoleau is about to set off on the greatest adventure of his life. George and his neighbour Charles have long dreamt of a road trip, driving the 3500 kilometres that make up the stages of the Tour de France. And now that George's over-protective daughter has gone to South America, it's time to seize the moment. But just when he feels free of family ties, George's granddaughter Adele starts calling him from London, and he finds himself promising to text her as he travels around France, although he doesn't even know how to use a mobile. George is plagued by doubts, health worries and an indifference to modern technology. And yet - might the journey still prove to be everything he had hoped for?