The numerous tasks and routines that shape our daily existence can seem mundane, even invisible—and yet they play an extremely powerful role in structuring and reproducing society. Exploring Everyday Life casts light on these so-called trivialities, serving as both a guide to the invisible world of the everyday and an instruction manual for first-time explorers. Ehn, Lofgren, and Wilk demonstrate how to use a broad array of ethnographic tools to discover, map, and document new and unexplored territories and guide readers through the process of cultural analysis. Their concrete examples shed light on how a study or paper assignment can evolve and point to how cultural analysis of everyday life can be practically applied in business, government, and other arenas outside of academia.

"Books that teach the art of analyzing a culture and are easy to read are rare. This book fills that gap by making it an everyday experience. For example, in the third chapter, ‘Making the Familiar Strange,’ the goal is to discover what is new and strange within homes of differing cultures. These small details help ethnographers understand what is going on in the lives of the people that they are studying. In another chapter, ‘Sharing a Meal,’ the authors point out how much can be learned by observing a mealtime with a family. The simple act of eating a meal together varies given the combination of cultural expectations and family histories; this is a real learning experience when viewed from an ethnographic perspective. The study of cultural ideals and mores is fraught with difficulties; the authors have broken this into basics that make ethnography doable and fun. Their examples help learners craft their studies step-by-step, as well as give advice on analysis that is both helpful and insightful. A well-researched and highly readable book for both social science and anthropological interests. Summing Up: Highly recommended. Most academic levels/libraries." - CHOICE