Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
Бумажная книга | Код товара 683485
Автор
Дэвид Батлер
Издательство
Penguin
Язык
Английский
Год издания
2016
Количество страниц
256
Иллюстрации
Нет иллюстраций
Формат
129x198x16 мм
Переплет
Мягкий

Все о книге Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

Tomorrow's business winners need two things: scale and agility. The answer to both is design.

For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.

In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.

Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.

'A handy blueprint for how any company can use design to stay ahead of the competition' The Times

'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO

Характеристики
Автор
Дэвид Батлер
Издательство
Penguin
Язык
Английский
Год издания
2016
Количество страниц
256
Иллюстрации
Нет иллюстраций
Формат
129x198x16 мм
Переплет
Мягкий
Рецензии
Купить - Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
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19.01.2022
 

Рецензии Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

 
Характеристики Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
Автор
Дэвид Батлер
Издательство
Penguin
Язык
Английский
Год издания
2016
Количество страниц
256
Иллюстрации
Нет иллюстраций
Формат
129x198x16 мм
Переплет
Мягкий
Бумага
Офсетная
ISBN
9780241198384
Вес
181 гр.
Тип
Бумажная