Print run: 3000
Co-op available
Advance reader copies at Winter Institute
North American TV & radio campaign: NPR Fresh Air, Weekend Edition, All Things Considered
National print campaign: Booklist, Foreword, Kirkus, Library Journal, Publishers Weekly, Shelf Awareness; Boston Globe, Chicago Tribune, Los Angeles Times, Milwaukee Journal Sentinel, Minneapolis Star Tribune, New Yorker, New York Times, New York Times Book Review, San Francisco Chronicle, Seattle Times, USA Today, Wall Street Journal, Washington Post; The Atlantic, The Believer, Bookforum, Elle, Glamour, Harper’s, Los Angeles Review of Books, Marie Clare, Ms., O Magazine, Time, Vogue
Online and social media campaign: pitch reviews and interviews to Book Riot, Brooklyn Rail, Bustle, Electric Literature, Flavorwire, Jezebel, Largehearted Boy, Lit Hub, New Yorker Book Bench, New York Review of Books, NPR.org, NPR Books, Quarterly Conversation, Slate, Salon, Vol. 1 Brooklyn. Giveaways through Edelweiss, Facebook, Goodreads, Twitter, Instagram.
E-book available same date as print edition, e-book ISBN included on press materials and websites and promoted via social media
Excerpts in Lit Hub, Electric Lit
Indies Introduce nomination
In a nameless Hungarian town, teenagers on a competitive swim team occupy their after-training hours with hard drinking and fast cars, hash cigarettes and marathons of Grand Theft Auto, the meaningless sex and late-night exploits of a world defined by self-gratification and all its attendant recklessness. Invisible to their parents and subject to the whims of an abusive coach, the crucible of competition pushes them again and again into dangerous choices. When a deadly accident leaves them second-guessing one another, they’re driven even deeper into violence.
Brilliantly translated into breakneck English by Ildikó Noémi Nagy, Dead Heat is a blistering debut and an unforgettable story about young men coming of age in an abandoned generation.