Mike Sullivan's time-tested approach focuses students on the fundamental skills they need for the course: preparing for class, practicing with homework, and reviewing the concepts. In the Ninth Edition, College Algebra has evolved to meet today's course needs, building on these hallmarks by integrating projects and other interactive learning tools for use in the classroom or online. New Internet-based Chapter Projects apply skills to real-world problems and are accompanied by assignable MathXL exercises to make it easier to incorporate these projects into the course. In addition, a variety of new exercise types, Showcase Examples, and video tutorials for MathXL exercises give instructors even more flexibility, while helping students build their conceptual understanding.