Promotion on the author's website and through his social media page which has over 500,000 followers.
Outreach to school and public libraries to purchase the book for their collections.
Excerpts sent out to union newsletters and posted online to drive books sales leading up to the publication date.
Promotion specifically targeting unions like SEIU and UFCW highlighting how the book can train low wage worker organizers and activists around Fight for Fifteen campaigns in basic labor history.
Author available to tour nationally to promote the book.
Outreach to teachers and labor history professors to use the book as instructional material for their classes.
Excerpts on Upworthy website with direct links to online book purchasing options.
Promotion at education and teacher union conferences promoting the use of the book as part of classroom instruction in labor and US history.
Features and/or excerpts in Rethinking Schools, Jacobin and AFT and NEA magazines.
A rich collection of stories about ordinary people who resisted oppression and exploitation, Brandon Weber's short essays capture the little-known moments of struggle when workers and veterans built movements of hope and defiance. From the mines to the factories to the fields, Weber shares the experiences of the real-life men and women who organised, heroically resisted, and battled the bosses and corrupt politicians. In the spirit of A People's History of the United States, this book conveys engaging and accessible narratives of ordinary people who have indelibly shaped US history.