Written by a leading executive educator and China expert, China Start provides a comprehensive overview of startup ecosystem and a review of current political environment and consumer market in China. It offers practical and inspirational advice on how foreign entrepreneurs and companies can enter the China market, seek funding and build successful businesses. More intriguing contents, such as cross cultural management skills, Chinese consumer behaviour and its business opportunity, social media marketing in China, etc. that can help you learn the best triedandtested China concepts to today s everchanging environment and discover strategies that enable you to thrive in China.