Leverage the high-profile authors, their media contacts, and their social media followings and activist networks. Conduct dynamic social media campaign, running giveaways, offering discounts, and coordinating with key influencers. Pitch for op-eds, interviews, reviews, and excerpts to a range of mainstream outlets and left-media including The New York Times, The Los Angeles Times, The Los Angeles Review of Books, The Guardian, The Nation, Al Jazeera, Jacobin, The Washington Post, The Intercept, Tribune, Morning Star, Monthly Review, Red Pepper, The Canary, Novara Media, OpenDemocracy, and Double Down News. Pitch for TV, radio, and podcast appearances with Democracy Now!, Bad Faith, The Chris Hedges Report, The Jimmy Dore Show, The Dig, Intercepted, Citations Needed, On the Media, Rumble with Michael Moore, Under the Skin with Russell Brand, Useful Idiots, Breaking Points, Empire Files, American Prestige, and more.

With President Biden recently describing the Chinese premier Xi Jinping as “a dictator,” the shooting down of Chinese balloons in US airspace, the increasing of US military aid to Taiwan, and the banning of US exports of microchips to China, the American drumbeat for a new cold war with the world’s second largest economy is getting ever louder. This new found aggression towards China is profoundly mistaken, in the view of authors Jodie Evans and Mikaela Nhondo Erskog. Their crisply focused and richly informative new book, based on years of first-hand experience and extensive research, lays out an accessible history of China, examines its culture and current economic strategy, and in particular focuses on the outlook of the younger generation. It concludes that  a strategy of peaceful co-existence will be far more beneficial for working people in both countries, especially for the many Chinese Americans resident in the US, and vital in reducing the risk of a cataclysmic military confrontation between two nuclear powers.