Galley mailing to key reviewers and media outlets 4-5 months prior to publication.
Advanced review copies and press materials sent to targeted list of 150-200 reviewers. Additional review copies available by request: [email protected].
National advertising: Poets & Writers, American Poets, and the Academy of American Poets newsletter.
Outreach to online media and bloggers including BuzzFeed, Bustle, Book Riot, Literary Hub, etc.
Buy-ins to relevant academic conferences, trade shows, and publications: American Library Association Annual Meeting, CBSD Sales, and Academic catalogs, etc.
Spring book announcements submitted to Publishers Weekly.
Online/social media campaign: Extensive promotion through BOA’s website, blog, e-newsletter (7,400+ subscribers), Facebook (7,000+ followers), Twitter (9,000 followers), Instagram (2,500+ followers), and Pinterest (840+ followers) accounts.
Full-page feature in publisher’s in-house catalog.
E-postcards will be sent to the author’s professional contacts as well as BOA’s academic contacts, reviewer contacts, bookstore contacts, and literary bloggers.
Simultaneous ebook and print publication. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed.
Limited co-ops available.
Promotion through the author’s website: https://www.michael-waters.com/
In passionate poems about sin, obsession, and mortality—an artist’s infatuation with a doll, an interspecies relationship, an ex-lover whose presence lingers in recipes, ecclesiastical birds, and a sex toy holding a loved one’s ashes—Waters delivers impeccably crafted narratives infused with his signature lyrical gestures. At the book’s core is a sequence of twenty-five poems on aging, dementia, and caregiving, chiseled phrase by phrase toward unflinching and memorable closure. Caw is a brilliant, intimate and moving addition to Waters’s body of work and may be his most powerful collection yet.
