Technically-minded people can struggle with business writing and many businesses get it wrong, losing their readers in avalanches of acronyms and jungles of technical jargon. It doesn’t have to be that way. In this book you’ll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You’ll discover how to write for maximum impact and how to make your enthusiasm even more infectious.

"'If you have an important message to craft and you find yourself staring at a blank screen wondering what to say and how to say it; this is the book for you. Carrie takes the fear factor out of writing. Her clear tips and guides will make your writing instantly more readable. Practice what Carrie preaches and start to get complements on the style, persuasiveness and impact of your written work. Don't write another word until you have read this book from cover to cover.'" - Professor of Learning Performance at Middlesex University and author

"'An easy read that gets straight to the point, providing explicit do’s and don’ts, with IT-related examples and analogies. It is a handy, relevant collection of pointers that is readable, entertaining and useful. Most importantly it dispels the fear associated with the idea that writing is a mysterious process. Read it through once, to learn the rules. Keep it at your side as a quick reference, to keep you on track as you cement your skills. There are lots of books about writing, this one is very practical and targeted, and forms an excellent foundation on which to build good written communication in an area that is often accused of falling short. It should be part of every induction pack as required reading.'" - ITSM specialist, manager and writer