Callie Cummings’s marketing plan to promote her book, The Bold Maneuver, is to utilize other people's audience through podcast, tv, and radio. She plans to conduct a bookstore tour throughout central Texas and central Missouri. She will attend and speak at women's business conferences and expos. She is new to the speaking scene, but she plans to conduct speaking engagements large and small to gain awareness around her book and topic. She is starting within local central Texas communities (Austin, Dallas, San Antonio) at networking events and conferences for professional women. Cummings will also engage with the Lean In movement and use its momentum for engagement with her target audience to further the promotion of The Bold Maneuver.

The Bold Maneuver: The Working Woman’s Playbook helps women understand the factors that produce success outside of education, experience, and hard work, and gives them the high achiever’s playbook.

You know you're ready to be the leader you've always dreamed of being, and you're ready to make the impact you set out to make when you started your career, but how do you get past the feeling you're in another episode of The Office? In The Bold Maneuver, Callie Cummings provides an engaging no-nonsense, non-apologetic playbook for creating influence and earning respect at work. With an MA in Global Leadership and thousands of leadership hours under her belt, including leading an all-male combat force in Afghanistan, Callie shares life-tested strategies for finding your voice and making it in the professional world as a woman. If you can't seem to find the balance between being nice and making a shift happen, The Bold Maneuver leads you through the process of: