The story of how you created internet culture and why it matters

Since the nineties, platforms have invited users to create in return for connection. From blogs to vlogs, tweets to memes: for the first time in history, making art became the fundamental form of communication.

What started as fun soon became currency, something vital to finding friends, work, and love. Then, as 'meatspace' job security eroded, online creativity became work itself. Now an internet presence is no longer optional, platforms increasingly charge users. Whatever it is we're creating online, it isn't amateur anymore. But is it art?

In this scintillating philosophical history of the internet, Joanna Walsh, author of Girl Online, examines how and why creativity became the price of digital existence.

"Amateurs! makes the case that platforms inviting us to create art as a means of communications became traps. Arguing that internet amateurism is "an aesthetic revolution as big as modernism," Walsh traces both how it allows for greater activism and solidarity, while also creating the conditions for exploitation: AI resource guzzling, alt-right brain rot, and the brutal inequities of neoliberal economic extraction." - Lit Hub’s Most Anticipated Books of 2025

"Joanna Walsh, whose blend of savagely astute analytical thinking and quality narrative chops never fails to enlighten, inform and provoke, whatever her choice of subject may be." - The Bookseller