Galley mailing to key reviewers and media outlets 4-5 months prior to publication.
Advanced review copies and press materials sent to targeted list of 150-200 reviewers. Additional review copies available by request: [email protected].
National advertising: Poets & Writers, American Poets, and the Academy of American Poets newsletter.
Outreach to online media and bloggers including BuzzFeed, Bustle, Book Riot, Literary Hub etc. for features on motherhood, LGBTQ families, etc.
Buy-ins to relevant academic conferences, trade shows, and publications: American Library Association Annual Meeting, CBSD Sales and Academic catalogs, etc.
Spring book announcements submitted to Publishers Weekly.
Online/social media campaign: Extensive promotion through BOA's website, blog, e-newsletter (7,400+ subscribers), Facebook (6,800+ followers), Twitter (8,000 followers), Instagram (2,200+ followers), and Pinterest (840+ followers) accounts.
Full-page feature in in-house catalog.
E-postcards will be sent to the author's professional contacts as well as BOA’s academic contacts, reviewer contacts, bookstore contacts, and literary bloggers.
Simultaneous ebook and print publication. Ebook ISBN will be included on all press materials, author and publisher websites, and whenever print ISBN is listed.
Confirmed events at AWP 2019 (Portland, OR), Open Books (Seattle, WA, April 1), Collected Poets Series (Shelburne Falls, MA, May 2) & KGB Bar (NYC, May 13).
Planned regional tour in the Pacific Northwest, Montana, New England, and Upper Midwest.
Promotion through the author’s website: www.keetjekuipers.com
“A precise and elegant look at motherhood, love, and what it means to live.” —Seattle Met
A luminous new collection from Keetje Kuipers,
All Its Charms is a fearless and transformative reckoning of identity. By turns tender and raw, these poems chronicle Kuipers’ decision to become a single mother by choice, her marriage to the woman she first fell in love with more than a decade before giving birth to her daughter, and her family’s struggle to bring another child into their lives.
All Its Charms is about much more than the reinvention of the American family—it’s about transformation, desire, and who we can become when we move past who we thought we would be.
