In 2050, it is predicted that 4.7bn or nearly 50% of the world's population will take an international holiday. But can humankind meet that forecast given the issues of ageing populations, peak oil, the global financial crisis and climate change? This book constructs scenarios from Shanghai to Edinburgh, Seoul to California encompassing complex topics such as human trafficking, conferences, transport, food tourism or technological innovation. This is a blue skies thinking book about the future of tourism and a thought-provoking analytical commentary.

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Tourism professionals who want to know where their industries are headed will find volumes of eye-opening material throughout 2050—Tomorrow’s Tourism. Everyday consumers who like to travel will enjoy this book, too, as Yeoman has many insights on what tourism packages in the future may offer. Why wait to get a head start on planning for your 2050 dream vacation?

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This publication will no doubt have a broad appeal and is a refreshing change from much of the standardised academic texts that we are more familiar with. It will be of interest to anyone who is interested in ‘what will happen next’ and perhaps in attempting to answer some of the questions posed and the issues raised.

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The breadth of coverage is a major strength of the book in terms of geographic settings and aspects of tourism integral to both supply and demand perspectives...The book is principally addressed to the reader as a user. It presents knowledge and scenarios about the future of tourism in 2050 that, from the outset, are intended to challenge and provoke the reader. Readers are invited to be users, form their own conclusions, and build their own scenarios...The intended audience for this book, according to the authors, is anyone interested in the future. More specifically one could say this book is recommended for anyone interested in tourism futures from an integrated supply and demand perspective, and especially those interested in using scenario planning as a method for contemplating the future of tourism.

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It is difficult to fault this book. It is accessibly written, persuasive, and well informed.

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Ian and his co-authors deserve congratulations for taking up such a stupendous and huge theme for this book. This will certainly encourage young and enthusiastic authors to look into the future of tourism more palpably and realistically than just guessing the mega trends and imagining the scenarios or building utopias.