Four color sampler run for sales force, media, select stores, and outdoor retail, with full b&w galley for media and request
Large touring budget for midwestern tour/talk series in conjunction with key dates for activism, as well as select major city visits in conjunction with environmental organizations and populations with large numbers of Boundary Waters enthusiasts
Pitching for Heartland Fall Forum
Advertising budget for promotion through outdoors media
Social promotion budget for optimizing reach among authors' followers and others interested in subject matter
Promotion via authors' mailing lists, Save the Boundary Waters digital presence, and via the press' web site, social network, and mailing lists
Since its establishment as a federally protected wilderness in 1964, the Boundary Waters has become one of our nation’s most valuable—and most frequently visited—natural treasures. When Amy and Dave Freeman learned of toxic mining proposed within the area’s watershed, they decided to take action—by spending a year in the wilderness, and sharing their experience through video, photos, and blogs with an audience of hundreds of thousands of concerned citizens.
This book tells the deeper story of their adventure in northern Minnesota: of loons whistling under a moonrise, of ice booming as it forms and cracks, of a moose and her calf swimming across a misty lake.
With the magic—and urgent—message that has rallied an international audience to the campaign to save the Boundary Waters, A Year in the Wilderness is a rousing cry of witness activism, and a stunning tribute to this singularly beautiful region.