· Hired BookSparks/Crystal Patriarche for publicity: $10,000/110 hour campaign
• Author will continue to visit schools nationwide to promote the book series, giving talks on Reading Is A Superpower at schools all over the country. • Author will continue to tour extensively with this book, as she did with the first series, exposing fans to the series and the interactive game that accompanies the game, Battlekasters. • Targeting guest posts on mom blogs, fantasy-related blogs. • Promotion via social media—Facebook (24k+ followers), Twitter, and Instagram • All Press materials developed and all galleys sent out to media, reviewers and personal connections · Online media pitching to various media outlets from consumer media to women’s media, publishing trade media and book reviews as well as essays, interviews placed · Pitching to author’s select local media outlets (short lead media in local area/print, online – in all local markets where the author lived) · National traditional media, including major newspapers, major magazines (print and online) as well as radio, TV, and more (All media formats, coverage includes reviews, interviews, essays placed and major media for several months) · A bigger content strategy to help place the author as an expert and get articles, excerpts and more published around themes of the book and relevant news · Strategic pitching to even broader national broadcast media (radio and TV) · Additional Marketing (eNewsletter strategy, list building) · Platform launching and building · Guidance/consult for author's social media and platform building with monthly metrics and goals (social ads/boosting is extra) • Author will continue to visit schools nationwide to promote the book series, giving talks (“Reading is a Superpower”) at schools all over the country. In 208-19 author visited 108 schools in ten states and saw 35K children. · National advertising campaign targeting teachers and librarians including Learning Magazine, School Library Journal, and ALA. · Targeting guest posts on mom blogs, bookstagrammers, and fantasy-related blogs. · Promotion via social media—Facebook (24k+ followers), Twitter (10K followers), and Instagram (2,800 followers) · Promotion via author website.

Abigail’s second year at the Tarkana Academy has been an all-out disaster. She’s just unwittingly helped Vertulious, an ancient he-witch and powerful alchemist, destroy Odin’s Stone and restore his powers, and now all of Orkney is caught up in the threat of war as the witches prepare to destroy the helpless Orkadians. Determined to set things right, Abigail and Hugo set off for Jotunheim, the land of the giants, to find a weapon to restore the balance. All they have to do is track down the God of Thunder and convince Thor to turn his hammer over to them.

When their former-friend-now-foe Robert Barconian arrives with a band of dwarves, intent on stopping them, Abigail and friends must unite to prevent a war that will destroy them all. But has Abigail made the biggest mistake of all by trusting in the wrong ally?