Did you know that . . .
carrying a musical instrument makes you more attractive?
music can cure insomnia?
music can change the taste of wine?
the Mozart effect has nothing to do with Mozart?
Barry Manilow songs can be used for crowd control?
Why does music affect you so profoundly? It impacts the way you think, talk, feel, behave and even spend money. With his conversational style, humour, and endless knowledge, scientist and musician John Powell showcases fascinating studies - for example that shoppers spend more money in stores that play classical music and, even more astounding, they are more likely to buy German wine in stores playing German music. With chapters on music and emotions, music as medicine, music and intelligence, and much more, Why We Love Music will entertain through to the very last page.
A delightful journey through the psychology and science of music, Why We Love Music is the perfect book for anyone who loves a tune.
"In this book, Powell does for music what Masters and Johnson did for sex" - Bernie Krause
"If you have ever felt intimidated by music and its terminology of whole and half steps, scales and chords, this book will put you at ease" - Wall Street Journal
"A fascinating book, intriguing" - Mark Radcliffe, BBC 6 Music
"A treat for music lovers" - Big Issue
"Raises fascinating questions about the opportunities and pitfalls of our glut of music" - Financial Times
"An engaging guide to the science of sound . . . He delivers a solid case for why people love (and need) music" - Publishers Weekly
"Our relationship with music starts in the womb, says physicist and musician John Powell. Research reveals some interesting findings . . . A nice melody has therapeutic properties, too, a fact explored in a great chapter on music as medicine" - Boundless
"His writing is chatty and unpretentious; he is informal and down-home, at times quite funny. If you have ever felt intimated by music and its terminology of whole and half steps, scales and chords, this book will put you at ease" - Guardian
